I’m a results-driven, marketing enthusiast and advocate, who delivers strategies that generate measurable value against the brands’ objectives of large and international brands based in Switzerland. Treat My Brand is my professional blog where I share my thoughts about how marketing e.Motions can join the dots and as a result impact your business.
Working for 2 years in the automotive industry, where I’ve received a strong approach to manage huge projects, then for 1 year in the creation of high value e-marketing plans for an energy supplier and lately working in the heavily regulated, highly conservative pharmaceutical industry for the past 2 years, I have sharpened my ability to demonstrate creativity and financial return on the projects that I run.
I have worked both “on the inside” at two big company and “on the outside” at a well-respected global digital agency – I have a deep appreciation for what it takes to drive the business and keep clients satisfied.
I am often referred to as an internal consultant (metrics, marketing, social media) and an expert in driving results to help brand management, communications and executive members achieve their marketing objectives and use the web to enhance their business.
Having worked for both countries and global headquarters levels, I understand organizational structures and culture and know how to navigate them with success.
I am a native French speaker but I also speak a fluent English (950 TOEIC) and soon German (yeah yeah).
I have joined the Virtua eMarketing enthusiasts in June and I really enjoy myself delivering strong eMarketing recommendations for our clients.
Specialties:
Marketing : Strategic Marketing, Intelligence marketing,Media planning communication, E-business : SEM/SEO, emailing, viral campaign, online strategy, website design and specifications, web-analytics, Management : Lean 6sigma, WBS, GANTT, PDCA, Quality : Iso TS16949 | ISO 9001-2000, Kaîzen, Softwares: Suite Office & Open Office, Suite ADOBE, CAO/DAO: Solidworks 2006, Autocad 2005, ERP : MACPAC (AS400), Tiny Erp, SAP business one
Experience
Online Marketing Manager at Virtua SA
June 2010 – Present
• Analysing the needs and manage client’s relationnship
• Propose web marketing concepts and strategies
• Setup and manage online campaigns (PPC, display, …)
• Setup and manage emailing strategies and analyse the end results
• Setup loyalty strategies
• Analyse the client’s existing web strategies and recommand key actions to optimise their KPIs with web analytics (GA, Omniture, Webtrends…)
• Propose and create dashboards that show the eficacy of the emarketing activities and the end impact on the ROI
• Participate in the development of the eMarketing department of Virtua
International eMarketing Specialist at Boomerang Pharmaceutical Communications
September 2008 – May 2010 (1 year 9 months)
Novartis Ilaris Online Brand Strategy Management
Novo Nordisk Brands Portefolio Management
o NovoMedLink Europe Portal
o NovoSeven AcquiredHaemophilia
o Femcare Eviana, Vagifem, Vagifem10 (USA)
o NorditropinMarketing Intelligence and web-analytics (Omniture, Web-trends, GA)
eMarketing consultancy (web 2.0 and web-metrics expert)
eDetailing and rich content development
Search Engine Optimisation, Search Engine Marketing
Media planning (rich media, social media, banner campaign, emailing)
Quality project and lean management
Deadlines management & project plans
Budget optimisation & insights
Survey, market research and audience study
Online services/products creation
Internal and external emarketing specifications
Wireframing and creative directions
Client contact and communication
Sub-contractors management
References: John Radford (Account Manager), Vianney Balland (Operation Manager), Emmanuel Bueb (CEO)
Project manager in Marketing/e-business at Electricité de Strasbourg
September 2007 – September 2008 (1 year 1 month)
Leader in energy in Alsace for over 100 years, local actor reference of the group EDF, ÉS, is one of the major players in the energy french sector .
Ø Monitoring the buzz www.lenergieservicescompris.com
Ø Monitoring of the game contest www.zetrilogie.fr
Ø Monitoring the development of communication and online services on www.electricite-strasbourg.fr
Ø Preparation of the iso 9001-2000 audit of the cell e-business
Ø Writing CDC and tenders
Ø Optimizing forms non-interconnected
Ø Reportings and creation of dashboards (Webtrends, Wysistat, Google Analytics)
Ø Creating quiz online
Ø Project around the dematerialization of invoices (memory-end study)
Ø Watch on social networks and blogs
Ref: Bernard Bloch (Online/Offline Communication Manager)
Kaizen Project Manager at TREVES
December 2006 – September 2007 (10 months)
Ø Leading workshops of continuous improvement (5s, QRQC, KANBAN) under the Career Excellence Industrial Group (team of 10 people)
Ø Preparation of the audit ISO TS 16 949
Ø Invigorate internal communication,
Ø Establish visual management to educate operators at their workstations,
Ø Capitalize the experience of R & D continued to plan social plant in writing mode operating positions.
Ø Development of a database for optimal management of sheets setting machines to reduce the rate of scrap.
Ref: M. David Goumillou (Quality & Progress PTPM)
IT Project Manager at TREVES
September 2005 – December 2006 (1 year 4 months)
Ø Develop a solution Wifi tracking data to improve the process of the Supply Chain (reliability of stock) - Budget 45 000 €
Ø Improving the flow of information,
Ø Homogenize programs and park machine at the group,
Ø Develop specific VBA interfaces for specific needs data from the ERP.
Ref: M. Philippe Berthomé (RSI World - TREVES)
Trainee at Caisse d’Epargne
July 2005 – August 2005 (2 months)
ØPhoning and monitoring of equity portfolios
Ref: M. Hervé Moschler
July 2004 – August 2004 (2 months)
ØPréparation supports internal communication
Ref: M. Christophe Giardinni
Trainee at Audio Car Concept
May 2004 – June 2004 (2 months)
Duration six weeks: Stage as network administrator, web developer society Concept Car Audio in Haguenau,
Ø creation of a wifi network of surveillance cameras
Ø creation of a Web e-commerce (20 000 ref) in Oscommerce
Ref: M. Franck Adam
Trainee at Caisse d’epargne
July 2003 – August 2003 (2 months)
ØPublipostage,
ØAds and advices about the service “Monéo”.
Ref: M. Hervé Moschler
Education
Ecole de Management de Strasbourg
Master, Marketing Management - 2007 – 2008
Reims Management School / IPI
Master, Business, Marketing, Administration - 2006 – 2007
Ecole nationale supérieure d’Arts et Métiers
License, Quality, Lean Management, Industrial Management - 2005 – 2006
LEGTI Alphonse Heinrich
BTS, Information technology for the industry and services - 2003 – 2005
Recommended By
International eMarketing Specialist at Boomerang Pharmaceutical Communications
“Haider is a smart, detailed oriented, and client focused business person. I had the privilege of working with Haider on two large global online pharmaceutical initiatives. Haider was a key member of the teams and contributed real value throughout the development and delivery of these projects. Haider’s energy and business acumen supported the on-time delivered of these online initiatives and their current success in the marketplace.” June 10, 2010
Tom McMillian , President , Techtao
was with another company when working with Haider at Boomerang Pharmaceutical Communications
“Haider is a creative and results-driven eMarketer with impressive analytic skills and media planning expertise. His professionalism and can do attitude make it a real pleasure to work with him.” June 9, 2010
Timo Seiter , Account Manager , Boomerang Pharmaceutical Communications
worked with Haider at Boomerang Pharmaceutical Communications
“Haider combines an in-depth knowledge of digital marketing techniques with excellent project management and interpersonal skills and a positive attitude. What’s more he’s a thoroughly decent chap. All in all a pleasure to work with.” May 31, 2010
John Radford , Account Manager , Boomerang Pharmaceutical Communications
managed Haider at Boomerang Pharmaceutical Communications
“I had the pleasure of working with Haider In my all dealings with him, he demonstrated energy and enthusiasm. Haider is an excellent project manager he is also a value asset and he provides quality work. I very much enjoyed working with him and truly believe he would be a valuable addition to any organization.” May 20, 2010
Jacob Prange , INFOGRAPHISTE - WEBDESIGNER , Boomerang Pharmaceutical Communications
worked with Haider at Boomerang Pharmaceutical Communications
“I work with Haider since 2009. Serious and reliable, I would happily work with him again as I consider him to be a valuable colleague. I can confidently recommend Haider as a hard-working marketer, and expert in marketing.” May 19, 2010
Bruno Persechini , Media Planner , HealthandAge.com (Boomerang Company)
worked with Haider at Boomerang Pharmaceutical Communications
“I had the oppportunity to work with Haider as he had just been hired by our company as a web analytics expert and project manager. Already at the edge on innovation as an engineer can be, he is organized and pragmatic, keeping a view on the broader scheme and the strategic target. He did bring in a new vision, and he helped his co-workers organize so that his projects would focus on added-value for the client and the company. An enthusiastic and easy-living person, he also is able to say no when necessary, albeit not letting people down and looking for a solution. He’s the kind of people you enjoy working with.” November 10, 2009
Jérôme Boullot , Business analyst , Boomerang Pharmaceutical Communications
managed Haider indirectly at Boomerang Pharmaceutical Communications
“Haider has an impressive understanding of the pharmaceutical online marketing and the challenges it creates, he has also an in-depth knowledge of the IT tools available. He helped me a lot on several wordpress projects. He is an excellent communicator and project manager. And it’s fun to work with him.” July 29, 2009
Salah Eddine Benzakour , Marketing Director , HealthandAge.com Europe
worked directly with Haider at Boomerang Pharmaceutical Communications
“Haider is conscientious and creative to put it mildly… his professionalism and knowledge belies his years. Somehow he manages to bridge the gap between youthful enthusiasm & creativity and the need for accuracy and precision in an unforgiving business world. Above all he listens. Easy to say, but so few actually DO listen to the needs, wants, requirements and fears of clients…. but here Haider really excels. One always needs a ‘bridge’ between the technology, the human (be he client or customer) and the business objective and here Haider is simply way ahead of the pack, because he listens, understands, puts himself in his clients’ shoes and delivers. This is rare indeed, to put it mildly; as is the fact that he can do this in a number of languages and across any number of cultures. What can I give but an unhesitating recommendation on the basis of the work he has done for me in the realisation of a website to meet some rather tight requirements? In the end he delivered MORE than I had thought possible, and continues to support the on-going development of the site at www.tonyversity.com I am, by trade, a university lecturer and I can say that it is more than rare to find such capability and creative capacity vested in one individual… and no, I am not related to Haider in any way other than a client relationship. I wish him well with his career aspirations…. his motivation/drive coupled with his capabilities will doubtless assure this glittering future. Tony Jolley Senior Lecturer in Business and Intercultural Management Proprietor: www.tonyversity. com” July 29, 2009
Tony Jolley
hired Haider as a Graphic/Web Designer in 2009
Student at Ecole de Management de Strasbourg
“Haider Alleg is a man whose energy and commitment to work always has a strong impact on people around him. A positive thinker, he can lead a team in finding new solution. Skillful in social networking, he could handle any technical issue as well as managing people using it. Studying and working with him is a real pleasure.” September 7, 2009
Sebastien Rodriguez , Student , EMS - The Strasbourg Graduate School of Management
studied with Haider at Ecole de Management de Strasbourg
“Haider est quelqu’un de vif d’esprit, curieux, volontaire et plein de ressources. il sait faire preuve d’esprit d’analyse, d’ingéniosité et de persévérance pour apporter une solution au problème à résoudre. Son carctère jovial en fait un collègue qui sait créer un esprit d’équipe autour de lui.” July 28, 2009
Martial Butscher , directeur export , SUPRA
studied with Haider at Ecole de Management de Strasbourg
Student at Reims Management School
“While we were studying, I had the occasion to work with Haider on several projects. His creative and clear approach of issues were always time saving and mind boosting. He’s got a sensible perception of projects as a whole and helps by his brain vivacity to solve quickly, efficiently and effectively critical questions. Moreover, it’s a real pleasure to work with Haider since he’s attentive and open minded.” May 30, 2010
Robinson Leloup , Student , Ecole nationale supérieure d’Arts et Métiers
studied with Haider at Institut supérieur de promotion industriel
Additional Information
Groups and Associations:
2010: Bloggeur @ Treat My Brand
Online magazine/blog about eMarketing, Marketing and Global Project Management and space to share my passion.
2010: Marketing Director of 3rd Pins Street
Online Magazine to support the career of Saf68, Drag Race driver and Doomy 3 000 GT car’s project.
2009: N.E.R.M. Marketing Manager
NERM is an association to promote the non-discrimination of people in our society (sexual, age, origin etc etc…)
2008: J-Lan: Vice president / marketing manager
The association J-Lan in partnership with the Cyber-J and DigitAlsace (http://www.digitalsace.eu/), is born of the desire of a team of enthusiasts to promote the spirit of e - sport in Europe. Through the organization of large-scale events (more than 200 people, international visibility - ESWC approval - http://www.eswc.com/france/main.php), we want to share the passion for sport electronic highest level.
2006-2007: Member of the Young Council of Chalons en Champagne
Consultant and active member helping young students to pilot their project around the city.
2005-2007: Vice-President CIPIC 05-07
Non-profit association creating mass events targeting students in Chalons en Champagne (France).
2005: Consultant marketing / e-business, Rushology.fr
Rushology arose from the desire to make a freelance small business skills to listen to their needs, through two poles of activity:
• Marketing (e-marketing, strategic product, direct, operational ..)
• E-business (websites, SEO, CRM, specific applications …)